Vilebrequin

Founder Fred Prysquel was fearless and full of imagination when it came to impressing a beautiful woman he saw in St-Tropez. Sitting on a the terrace of a cafe in the port, inspired by the holidaymakers strolling, he sketched a swimsuit drawing on the corner of the table. During this summer of 1971, armed with a pair of scissors and a faint idea of how to make clothes, he sets about creating a bathing suit that would set him apart from his competitors on the beach. On the French Riviera, short and skinny trunks were in fashion at that time. But Prysquel's were more special, not just because of the eye-catching patterns, but also because its cut was inspired by the board shorts American surfers wore at the time. The look was comfortable and cool, and the results were immediate. A trend was launched and the Vilebrequin brand was born. Prysquel launched a style where elegance meets flights of fancy, the 1970's St-Tropez and the sun-kissed lifestyle. Today Vilebrequin has been making incredible swimwear for more than 40 years. It is known as the #1 Men's swimwear and beachwear brand in the luxury market, and also designs ready-to-wear and accessories lines for the entire family.