In 1909, Elsener registered the cross and shield emblem as the company's trademark. When stainless steel started being used for knives, Elsener name the company Victorinox in 1921: combining his mother's name and "inox", and abbreviated French word for the characteristic of the new steel, "inoxydable".
The Original Swiss Army Knife, as it is commonly referred to now, gained fame after World War II when American soldiers returned home with the multi-tools as souvenirs. The same spirit and values of quality, functionality, innovation and iconic design that led Elsener to create his company thrives today. Inherent in every Victorinox Swiss Army Knife, every set of household and professional cutlery, every precision timepiece, each item of clothing, each piece of travel gear or bottle of fragrance, is an intangible, a certain "Swissness", if you will.
This classic quality continues in the Victorinox brand of chef and kitchen knives. The home chef can be sure that - with Victorinox - they are using the best, most flexible tool for the job, whether they are slicing bread or boning a fish.
Victorinox bags are engineered with tough, resilient materials and Swiss innovation so you can be guaranteed that wherever you travel, your luggage will be able to handle the needs of the modern day road warrior.
Victorinox menswear strives to be just as innovative as Victorinox bags with a seasonal collection of performance friendly, travel friendly clothing and accessories of superior quality and utilitarian use. Both products utilize innovative materials, functional construction and intelligent details designed to serve an active, discerning individual. In transit. At work. At Play.
Quality. Reliability. Functionality. Innovation. Iconic design. The spirit of the Original Swiss Army Knife is alive and well. Since 1891, Victorinox Swiss Army has been guided by the principles embodied in its legendary pocket tool. From this impressive legacy, Victorinox Swiss Army timepieces inherit their renowned quality, ingenuity and timeless design. Produced in company factories, the timepieces deliver classic yet distinctive styling, high-performance features, Swiss-made craftsmanship, and excellent value.