The brand's success is a humbling reaffirmation of Snyder's roots. In Dutch, his surname means "one who makes outer garments" and while studying textile and clothing design at Iowa State University, Snyder learned the art of cutting and sewing at the Des Moines haberdashery Badowers. He spent the following two decades honing his skills in New York, designing outerwear for Polo Ralph Lauren, working as Director of Menswear for the Gap, and SVP of menswear at J. Crew, where he revamped men's styling, introduced formalwear, and launched a series of collaborations with heritage brands. At the helm of his own brand, Snyder still strives to deliver on the rubric set forth by his Badowers mentor: "A perfectly fitted suit makes the man."