The Normal Brand

They aren't designers. They are regular guys who had a problem - clothing that seemed meant for the exclusive. They wanted "normal shirts" - something versatile and durable, with a rugged aesthetic and elevated style. They wanted to be comfortable in the city, the country, and everywhere in between. That's when the brothers decided to start this polite rebellion against pretense - The Normal Brand.

Being anchored in the Midwest, where the next adventure is never more than twenty minutes away, The Normal Brand grew their collection to keep up with everything you'd want to do in their normal clothes.

Let life feel normal again. The bear is there to remind us that we have the wisdom and courage of a bear within.