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The Normal Brand

The Normal Brand Logo
They aren't designers. They are regular guys who had a problem - clothing that seemed meant for the exclusive. They wanted "normal shirts" - something versatile and durable, with a rugged aesthetic and elevated style. They wanted to be comfortable in the city, the country, and everywhere in between. That's when the brothers decided to start this polite rebellion against pretense - The Normal Brand.

Being anchored in the Midwest, where the next adventure is never more than twenty minutes away, The Normal Brand grew their collection to keep up with everything you'd want to do in their normal clothes.

Let life feel normal again. The bear is there to remind us that we have the wisdom and courage of a bear within.

The Normal Brand: Selected For You

The Normal Brand

Normal Stretch Chino

$48.00MSRP: $98.00

The Normal Brand

Mountain Overshirt

$32.45MSRP: $118.00

The Normal Brand

Slub Short Sleeve Henley

$29.75MSRP: $48.00

The Normal Brand

Normal Stretch Chino

$48.75MSRP: $98.00

The Normal Brand

Slub Polo

$35.70MSRP: $58.00

The Normal Brand

Hybrid Shorts

$39.00MSRP: $78.00

The Normal Brand

Roll Hem Hoodie

$26.40MSRP: $88.00

The Normal Brand

Nikko

$26.40MSRP: $88.00

The Normal Brand

Hybrid Shorts

$43.44MSRP: $78.00

The Normal Brand

Knit Workman

$58.65MSRP: $118.00

The Normal Brand

Buffalo Sherpa Collar Jacket

$78.00MSRP: $198.00

The Normal Brand

Chamois Button Up Shirt

$47.60MSRP: $88.00