In 1997, Jeff Staple walked into a New York City boutique and received his first order of 12 silkscreened T-shirts—and Staple® was officially open for business. What started as a small T-shirt line handmade by Jeff Staple grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Jeff Staple was hired in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of basketball shoes, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world-renown symbol, which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.