Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought unreachable.
Reebok understands that people are, above all, unique. Reebok's positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original.
For decades, Reebok has been the name that kids look seek to show off their sense of athletic style. Finding the perfect balance between that style and performance is easy with Reebok. From the versatile silhouette of the kids' Classic Leather shoe, to the funky colors and fun design of street sneakers, you can't go wrong. Parents find ease in the their products, and children love their looks. With both lace-up shoes and hook-and-loop shoes available, you always have a suitable choice. It's a win-win situation for boys and girls everywhere when they've got Reebok on their feet.
Commitment to corporate responsibility is an important legacy and hallmark of the Reebok brand. For two decades, human rights, through the Reebok Human Rights program, was the primary focus of this effort. Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives.