The Philippe Model Paris brand has its roots in the creative genius of the namesake French founder
and artist who, thanks to his eclectic talent, has earned a prominent place among the world’s fashion
greats. In 1978, at just 22 years old, Philippe Model launched his fashion accessories brand,
immediately collaborating with France’s top couturiers.
The brand gained prominence in the 1980s, when the first iconic shoe, the Elastique, became a
symbol of modern femininity, well ahead of its time in terms of the revolutionary concept of comfort
seen in future sneakers.
2008 marks the year in which the creative talent of the French designer and artist met Italian
excellence and know-how. In 2016, the brand set down a new path of international development
when it was acquired by 21 Invest, an Italian private equity firm led by Alessandro Benetton. In
addition to its elegant Parisian showroom, in 2017 the brand opened its new head offices in Via Bigli,
at the heart of Milan’s fashion district and just a few meters from the first single-brand shop,
inaugurated in May of the same year, in Via Sant’Andrea 17. 2018 saw even more openings, such as
the Parisian boutique in Rue de Grenelle, plus Saint Tropez, Lyon and Rome’s Piazza di Spagna