Patagonia's values reflect those of a business that started as a band of climbers and surfers who wanted to stay out as long as they could, doing what they love, no matter the weather. Their design approach to every product, from technical jackets for snow and ice to moisture-wicking underclothes and everyday clothes, demonstrates a functional bias toward simplicity and utility. Quality is impeccable, and the guarantee lifelong.
Their outerwear, which includes Patagonia sweaters, jackets, vests, fleece, and base layers, suits the needs of outdoor newcomers and enthusiasts alike.
An example of their top quality and research can be found with the Patagonia down products. They pride themselves as being the highest assurance of animal welfare in the apparel industry. All of the down in all of their down products is 100 percent “Traceable Down,” verified by an independent third-party expert who traced the down supply chain from farm to jacket—and every step in between.
A love for wild and beautiful places demands participation in the fight to save them and to help reverse the steep decline in the overall environmental health of the planet. As a brand, they use organic cotton; most polyester is recycled. They give moral support — and 1 percent of sales — to hundreds of grassroots environmental groups in the U.S., Europe, and Japan.