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Based in Zurich, Portland, and Yokohama, On is a young Swiss sports company with one simple mission: to make running fun. This notion is spearheaded by a team of sports scientists and running enthusiasts led by world-class athlete Olivier Bernhard, triple world champion and six-time Ironman winner. Recently awarded the ISPO Product of the Year and Gold Award for the Best Performance Shoe 2017/18, On is winning design and technology distinctions all over the world. A radical development, On’s patented CloudTec® technology combines the benefits of a soft training shoe and a firm and fast racing shoe. The secret to this bold new dual functionality lies in the On “Clouds” – hollow pods on the sole of the shoe that stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off. The result is a new performance and running shoe that is fast, light and agile. Whether you are new to running or a seasoned vet looking for cushioned, stability running shoes, you are sure to find your sole mate among the brand’s five core styles: Cloud, Cloudflow, Cloudflyer, Cloudventure and Cloudflash. On footwear offers its wearer with all of the benefits of natural-inspired running, without compromising comfort or protection against injury. Independent studies by Switzerland’s reputed Federal Institute of Technology in Zurich have confirmed that the patented CloudTec® system substantially reduces athletes’ heart rates and blood lactate levels. Today, recover faster and make your personal best with the innovation of On performance running shoes.