Launched in 2017, NVLT is aimed at millennials looking for higher quality, on-trend outerwear for everyday life, that won’t be seen on everyone else. Comfort is crucial in a time where ‘to & fro’ fashion is not only acceptable, but the chosen norm for this generation. Subtle detailing such a pockets, drawstrings and colored hardware make the minimalist clothing brand stand out just enough in it's simple aesthetic, and appealing to the urban cool-girl.