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THE OTHER SIDE OF OUTSIDE Does it often seem the outdoors have become the sole purview of thrill seekers, adrenaline junkies and wilderness conquerors? The truth is, the outdoors does not discriminate. It doesn’t care how fast you are, how tall, or how fit you might be. Expensive, extreme, and complex gear may inflate egos, but it doesn’t inflate your enjoyment of the outdoors. Nowhere is it written that suffering should be the measuring stick for how “outdoorsy” one is. You can absolutely blaze a trail without an indecipherable technology on your feet. The industry is saturated with brands serving up over-built, overly technical footwear. We prefer to take a more realistic route. Products and features that perform but don’t require a decoder or instruction manual to understand, built and priced with the features most outdoor enthusiasts actually need, to do the things they actually want to do. This is Northside’s outside.