Nixon®, founded in 1997 in Encinitas, CA, is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Nixon’s product range has grown to include select men’s and women’s accessories, wallets, and clothing.
Nixon makes the little stuff better. The stuff you have that isn't noticed first, but can't be ignored. They pay attention to it and argue about it and work so when you wear it, you feel like you've got a leg up on the rest of the world. They believe you deserve a lot of respect, and when you choose to kit your fit with Nixon clothing, select a Nixon wallet to hold your hard-earned cash, or want to put the final touch on your steez with a Nixon belt, you deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. You can't slap on an off-the-shelf piece and consider yourself you, can you? That's why Nixon was started and that's why they’re still here.
Nestled comfortably out of the way up against the Pacific Ocean in Southern California, and tucked neatly next to the best surf in Europe, you'll find Nixon people doing what they do. What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon clothing, backpacks, handbags, and accessories to you.
Welcome to the now… welcome to the new… welcome to Nixon.