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Mostly Heard Rarely Seen

Mostly Heard Rarely Seen Logo
Mostly Heard Rarely Seen (MHRS) is a high-street fashion label designed by Thomas "Tomakira" Li. Originally born in Hong Kong and raised in Japan, Tomakira has developed his own unique style of Eastern inspired street fashion, a reflection of the youth and art cultures that thrive in Tokyo and Hong Kong. The collection is highly detailed and focuses in design, quality, and innovation. Throughout the collection there is an emphasis on being "rarely seen" and the brand's visuals often entail the concept of covering one's face with items such as face masks, hats, and sunglasses. The anonymity of covering ones's face is where the designer draws his inspiration from and much of the design is rooted in not seeing, but hearing, and touching. MHRS is not simply a clothing a brand, but a cultural movement. A brand that garners the attitude and energy of the rebellious youth and promotes the concept of being different through the creative freedom of thought and style.