Founder, Mohsin Ali, graduated from the London College of Fashion with a First Class honors degree in 1999.
Training solely in Menswear as a student he was encouraged to consider cut, manipulation and treatment of fabrics and most importantly questioning design all of which are key to his approach.
Ali believes in clean aesthetic and that appliance should be for a reason, design should be questioned and challenged only then can you produce and create.
Fuelled by his love for both traditional and technical fabrics mixing both in his collections as well as his fascination with cut and silhouette, His approach is simple but effective, 'To the naked eye a product can be simple only when you analyze and look closely do you see the real beauty'.
The Mohsin Ali Label lives by three main rules FORM, FABRIC AND FUNCTION all of which are major to his approach.