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MINKPINK was launched in Australia in 2005 when founder and designer Rachel Evans decided that girls with an eye for fashion were being short-changed. It seemed unfair that only cashed up girls could afford really well-designed fashion, so the brand was born to bring inspiring and original clothing to any girl who “gets” great design.

Influenced and inspired by vintage design, current trends, and street style, MINKPINK offers quirky, unique fashion that is designed with the fashionista in mind. Containing a wide range of styles—from bodycon dresses to velvet shorts and bohemian blouses to sequined miniskirts—the versatile collection works back with an existing wardrobe to create individual style.

MINKPINK is a no-brainer when it comes to choosing the perfect party dress, and it is a major destination for festival-ready jackets and vibrantly printed tees. The line includes a blend of classically chic and fashion-forward pieces sure to set you apart and reveal the trailblazer within.

MINKPINK. Designed and loved for who we are. Be brave and free.