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MICHI® believes in empowering women with thoughtfully created clothing. Michelle Watson created MICHI in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, ‘90’s European designers and nature, have become MICHI signatures.

Styles are manufactured in a female-owned factory where employees are compensated with a living wage, and styles are made with sustainable, Bluesign® and OEKO-TEX® approved textiles. MICHI’s signature waistbands hold the wearer in, so they don’t have to hold anything back, and fabrics have eight-way stretch, high elasticity and quick-dry properties. Design, performance, and versatility are at the core of everything that MICHI does and the Canadian-made styles are constructed to last.

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