Maryam Nassir Zadeh graduated from the Rhode Island School of Design with a Textiles bachelor’s degree. She started a clothing line producing one of a kind t-shirts and dresses and after four years she decided to go back to school at Parsons. After graduating in 2008, she and her husband opened up a boutique on the Lower East Side of New York City. The boutique carries various luxury designers from Marni to Jacquemus. She says that her main inspiration comes from a combination of fine arts, the seventies, eighties and nineties. She also finds inspiration from old photos of her grandmother and mother. Zadeh finds beauty in her muses and other objects such as shells or sculptures. After carefully curating and focusing on her store, she started an in-house collection in 2012 and started to design accessories whilst she continued to create a story for her brand.