The zigzag recognized around the world: even the less fashion-savvy can identify the playful linear serrations that have come to be synonymous with the Missoni brand. The Italian fashion house created M Missoni in 1998 as a promenade to reach those who were both style and budget conscious. M Missoni, the more accessible of the Missoni lines, perpetuates the eclectic, bold, and optimistic qualities that the fashion-daring Missoni woman embodies. Ironic complexions, innovative shapes, rich knits, bold prints, and of course the iconic zigzag are all telling marks of M Missoni. The playfully chic brand brings to the table shirts, pants, skirts, dresses, bags, shoes, and accessories, all in the brazen, audacious manner the fashion world has grown accustomed to.