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Lilly Pulitzer

Lilly Pulitzer Logo
Lilly Pulitzer speaks to generations of rule-breaking sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company's effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter's produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer's business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly's juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her "Lillys." Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio.

Lilly Pulitzer: Selected For You

Lilly Pulitzer

Shea Silk Dress

$124.00MSRP: $248.00

Lilly Pulitzer

Elsa Top

$94.99MSRP: $158.00

Lilly Pulitzer

Bal Harbour Mid-Rise Palazzo

$64.99MSRP: $128.00

Lilly Pulitzer

Shalynn Silk Caftan

$129.00MSRP: $258.00

Lilly Pulitzer

Keona Tunic

$69.00MSRP: $138.00

Lilly Pulitzer

Pearl Romper

$89.99MSRP: $178.00

Lilly Pulitzer

Drea Top

$59.00MSRP: $118.00

Lilly Pulitzer

Anika High-Rise Ultra Suede

$54.00MSRP: $108.00

Lilly Pulitzer

Anika High-Rise Ultra Suede

$54.00MSRP: $108.00

Lilly Pulitzer

Malvie One-Piece

$74.00MSRP: $148.00

Lilly Pulitzer

Shea Tunic Top

$89.00MSRP: $178.00

Lilly Pulitzer

Marilina Tunic

$79.00MSRP: $158.00