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Life is Good

Life is Good Logo
For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. It was then that they embarked on the ultimate road trip, and created Jake, a superhero whose positive disposition would show them the way.

Today, Life is Good® spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is Good Kids Foundation. The company with a positive purpose has raised over $9 million for kids in need to date, principally through the annual Life is Good Festival, Life is Good products, and various fundraising efforts.

Life is Good: Selected For You

Life is Good

Scattered Hearts Pattern Snuggle Up Sleep™ Joggers

$41.80MSRP: $46.50

Life is Good

Gnome Toboggan Ride Long Sleeve Crusher™ Tee

$22.39MSRP: $34.50

Life is Good

Santa Hoppy Holidays Long Sleeve Crusher™ Tee

$20.67MSRP: $34.50

Life is Good

Positive Lifestyle Ballyard Simply True Fleece Zip Hoodie

$48.39MSRP: $74.50

Life is Good

Solid Crusher-Flex™ Open Cardigan

$52.08MSRP: $69.50

Life is Good

Grinch and Max Snow Day Long Sleeve Tee (Infant)

$12.80MSRP: $28.50

Life is Good

Good Day For A Ride Motorcycle Short Sleeve Crusher-Lite™ Tee

$14.72MSRP: $29.50

Life is Good

Patriotic Truck Short Sleeve Crusher-Lite™ Tee

$14.72MSRP: $29.50

Life is Good

Drinks Well with Others Pub Script Short Sleeve Crusher-Lite™ Tee

$13.25MSRP: $29.50

Life is Good

Keep It Simple Golf & Beer Short Sleeve Crusher™ Tee

$17.67MSRP: $29.50

Life is Good

Be Kind Simply True Fleece Crew

$26.30MSRP: $58.50

Life is Good

Home Sweet Gingerbread Home Short Sleeve Crusher™ Tee

$17.67MSRP: $29.50