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Kühl® was born in the Wasatch Mountains of Utah, home of the lightest powder snow on earth. Kühl is a product-driven outdoor clothing company. In 1989, Kühl introduced its signature Euro-styled Polartec® fleece top, which featured lightweight underarm gussets and their original, revolutionary thumb-loop system. This top gained cult status in the outdoor community and to this day, Kühl has remained one of the few organically grown, independent outdoor brands.

“Original, unique and refreshingly different” has been Kühl’s creative philosophy. This has brought innovative fabric developments like their exclusive Alfpaca™ fleece which is knit from a selection of multicolored yarn into a kaleidoscope of color and technology. Since the introduction of Alfpaca in 2000, Kühl continues to develop exclusive fabrics, original designs and innovative features with the focus on fit. This passion continues to personify Kühl’s strong sense of individuality.

Kühl is “challenging the status quo” by believing in the power of beauty and the importance and value of diversity. Creating apparel their own way and not just because everyone else is doing it a certain way, is what Kühl stands for. Stand up one. Stand up all. Stand strong.

“Follow no one, follow your dreams”™

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