The Company Belief:
Inov-8® believes an athlete´s interaction with their environment is the single most important factor when designing footwear. With this sharply in mind, and driven by a desire to deliver athlete-centric innovation, their range architecture caters to all terrains. Those who use inov-8 accessories, or wear road running, trail-running, or cross-training shoes seek fearlessness, adventure, and to discover their edge.
At inov-8, true athlete-centric innovation is delivered only when the terrain is paramount in the design process. The intersection between terrain and athlete is where the brand finds its edge. By first choosing the terrain and then the climate/ground condition, the best footwear for performance is then generated.
All-terrain trail-running shoes are designed for whatever ground you land on. Hard-packed trails. Loose stones. Gnarly rocks. Waterlogged terrain. Mud-caked swamps. Thick ice. The brand offers a comprehensive range of all-terrain shoes that will grip anything and everything. Go fast with confidence and go any distance.
Performance training shoes are extremely lightweight, while boasting insane grip. These athletic shoe styles allow an athlete to challenge any workout with more flexibility, durability, and versatility. From the F-Lite™ functional series, to the weightlifting Fastlift™ series, all the way to the natural zero drop Bare XF™; all inov-8 shoes provide explosive power, explosive speed, and unrivaled grip.