Driven by a trending popularity in outdoor recreation, namely trail running, they noticed that athletes are becoming increasingly faster, and that variation in performance is most noticeable during descents. Downhill running is often synonymous with fatigue, impact and muscle strain. Inspired, Jean-Luc and Nicolas responded by creating an innovative running shoe that focuses on freedom and enjoyment.
Each Hoka One One shoe is built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion. The characteristic rocker geometry promotes optimally efficient running mechanics. Oversized outsoles, which have 50% more surface area than the average running shoe, ensure maximum stability, traction and connection with the ground. Being 15% lighter than most other running shoes, Hoka One One makes running uphill as much fun as running downhill, with much less body fatigue.
Since 2019, HOKA ONE ONE has committed an annual donation of $30,000 to Back on My Feet, a nonprofit organization combatting homelessness through the power of running, community support and essential employment and housing resources.