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Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

Hat Attack: Selected For You

Hat Attack

Mini Cooper Round Bag

$45.99MSRP: $92.00

Hat Attack

Embellished Mid Length Cover-Up

$52.99MSRP: $106.00

Hat Attack

Wool Beret

$15.99MSRP: $32.00

Hat Attack

Sunshine Clutch w/ Crossbody Strap

$47.99MSRP: $94.00

Hat Attack

Fine Braid Fedora

$40.99MSRP: $82.00

Hat Attack

Beach Dress

$34.99MSRP: $96.00

Hat Attack

Rib Knit Cozy Beanie

$30.99MSRP: $55.00

Hat Attack

Stripe Handheld

$30.99MSRP: $88.00

Hat Attack

Artisan Bag

$52.99MSRP: $106.00

Hat Attack

Beach Dress

$28.80MSRP: $96.00

Hat Attack

Mid Length Lightweight Cover-Up

$44.99MSRP: $88.00

Hat Attack

Beach Dress

$34.99MSRP: $96.00

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