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Hat Attack

Hat Attack Logo
Hat Attack was founded by husband and wife team, Bill and BJ Gedney, in 1981. They saw an opportunity to create a collection of hats which took their cue from the casual lifestyle collections that were emerging at the time. A few years later, they launched an expanded collection of accessories including bags, belts, cosmetic cases, slippers and cold weather accessories.

The company, which started in a studio apartment in Manhattan, is currently located in an 11,000 square foot factory and warehouse in the Bronx, NY, with a showroom in Manhattan.

Hat Attack has earned a reputation for delivering collections that have a classic sensibility, but always touch on the seasons’ trends through color, fabrication and trim details. Each season, an in-house design staff led by BJ Gedney, creates an original, trend-driven collection of hats and accessories. Bill Gedney and his production team, carefully control the manufacturing process.

In addition to giving a fresh look to classics such as twill crushers, trappers and berets, the Hat Attack design team draws on emerging trends to create hats and accessories that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Using some of the finest materials, Hat Attack’s signature spring/summer materials include raffia, panama, toyo, sea grass straw, cotton canvas and linen. In Fall/Winter, their fabrications include solid and patterned wools and novelty knit yarns.

It is a signature of the Hat Attack style to offer many trim options for their customers to choose from. Each store can hand-pick their colors and trims so no two assortments are identical. Hat Attack is available at the best special stores worldwide.

Still a family business, the Gedneys and the Hat Attack team are dedicated to giving their customers a true collection of exclusive styles each season, designed with an eye and commitment to quality, innovation and craftsmanship.

Hat Attack: Selected For You

Hat Attack

Lined Smart Gloves

$24.60MSRP: $82.00

Hat Attack

Cashmere Slouchy/Cuff Hat

$29.99MSRP: $83.00

Hat Attack

Cashmere Arm Warmer

$44.99MSRP: $87.00

Hat Attack

Lightweight Rib Watch Cap with Knit Pom

$21.00MSRP: $60.00

Hat Attack

Cashmere Slouchy/Cuff Hat

$40.99MSRP: $83.00

Hat Attack

Fine Classic Continental

$52.99MSRP: $104.00

Hat Attack

Sunburst Clutch

$54.00MSRP: $104.00

Hat Attack

Microfur Arm Warmer

$16.50MSRP: $55.00

Hat Attack

Small Provence Tote

$66.00MSRP: $110.00

Hat Attack

Easy Sun Hat

$46.80MSRP: $78.00

Hat Attack

Ava Rancher

$58.80MSRP: $98.00

Hat Attack

Fringe Travel Hat

$66.00MSRP: $110.00