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Ground Up

Ground Up Logo
Ground Up® was created with the vision of fulfilling the need for fun, innovative product for the true brand enthusiast. Ground Up® is here to inspire you to express your authentic self and your fandom in creative ways through our brand partnerships–giving you brands you love with a brand you can trust. We take you through every stage, at every age by connecting you with what you love.

Who Are We?

Ground Up® is a premium footwear manufacturer. They are proud to feature and focus on Innovation, Fashion and Fandom. No matter what you’re a fan of, whether it’s Studio, Lifestyle, Anime, Consumer, or Gaming, we’ve got you covered.

What does “UP” stand for?

The interlocking UP symbolizes the connections we make at everyday moments whether that be with you and your favorite brands, you and your family, you and a memory, or you and Ground Up®.

Ground Up: Selected For You

Ground Up

Grogu Mesh Court Sneaker (Toddler)

$21.60MSRP: $54.00

Ground Up

Glow In The Dark The Nightmare Before Christmas All Over Print Slip-On (Toddler)

$18.00MSRP: $45.00

Ground Up

Grogu Court Sneaker (Adult)

$24.80MSRP: $62.00

Ground Up

Buzz Lightyear and Woody Court Sneaker (Little Kid/Big Kid)

$22.40MSRP: $56.00

Ground Up

Disney Princess All Over Print Slip-On (Adult)

$23.20MSRP: $58.00

Ground Up

Cars Soccer Slide (Little Kid/Big Kid)

$10.00MSRP: $25.00

Ground Up

Grogu All Over Print Slip-On (Toddler)

$18.00MSRP: $45.00

Ground Up

Grogu All Over Print Slip-On (Adult)

$23.20MSRP: $58.00

Ground Up

Grogu High-Top (Toddler)

$21.60MSRP: $54.00

Ground Up

Buzz Lightyear and Woody Court Sneaker (Adult)

$24.80MSRP: $62.00

Ground Up

The Nightmare Before Christmas Clog Slipper (Toddler)

$18.00MSRP: $24.00

Ground Up

Grogu Soccer Slide (Toddler)

$14.60MSRP: $20.00