Founded in 2014, GREATS® is the first sneaker company to be born in Brooklyn, a place that is modern, cool and connected but founded on tradition and timelessness. They sell premium, quality essentials at a fair price. Because they believe it's okay to buy luxury, as long as you don't overpay. Each pair of GREATS is always premium, yet attainable, but never cheap. Simply put, GREATS are made the best, for less. They have worked over the years to consolidate their sourcing and manufacturing to a small valley in Italy where we work with the world’s best craftsmen and women - all while reducing their carbon footprint. They focus on making the GREATS better than; taking classic versatile styles and elevating the production.