Founded in 1969 by Chairman and Chief Executive Stephen Marks, French Connection™ clothing has grown steadily to its current size. Their long history of success has been based on the quality of the fashions, supported by highly successful advertising and marketing for the French Connection clothing and French Connection accessory brand and the ¨fcuk¨ branding, resulting in one of the most highly recognized and respected clothing brands in the UK. French Connection ensures that their products are presented for sale in cool, contemporary surroundings by knowledgeable and friendly staff who are in-tune with their customers. They understand, however, that their products are the core element of their business and that the ability to produce fashionable clothes for their customers is the key to continued success.
French Connection clothing and French Connection accessories operate at the upper end of the middle market, offering a fashion-forward range of quality products at affordable prices. Their customers, typically aged 18-35, appreciate that the brand is at the leading edge of high street fashion and offers quality, stylish products. French Connection designs a range of both men’s and women’s products from underwear to outerwear, casual wear to suits, denim, accessories and kids wear.
Today, French Connection’s “fcuk” branding has become synonymous with contemporary, cool fashion and has been extended into complimentary products including men’s and women’s toiletries, shoes, watches and eyewear. French Connection’s success is rooted in producing hip, fashionable, well-made products. Their business is fashion.