The abbreviation FCUK was born after Trevor Beattie visited the French Connection offices and noticed the abbreviation FCHK on an internal memo, standing for French Connection Hong Kong. From this, Beattie suggested the brand use FCUK, standing for French Connection United Kingdom.
In the spring of ’97 a controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines becoming a universally recognized great fashion moment. Having established a strong core clothing business through unique design and a true sense of style, the company expanded its portfolio into many new and exciting areas including men’s Footwear.
French Connection men’s footwear is designed for the person seeking innovative, current fashion combined with exceptional comfort and fit. When selecting a French Connection shoe, you're putting your foot forward and stating that you are free to express who you are and what you feel. Be yourself!