Democracy is a denim-based casual lifestyle brand, devoted to the woman who grew up with fashion, then got busy with life. She’s passionate about her family and career, but never lost her desire to feel good and look current. With this under-served customer in mind, Democracy was born.
Founded on the principle of “Curve Equality,” which acknowledges that all shapes are different, but created equal, they designed a jean that maximizes a woman’s shape by fusing together style, comfort and technology. Democracy’s signature “Ab”solution jean uses innovative construction that incorporates smooth, super-stretch denim, slimming panels to mold and hold, a hidden inner elastic waistband for a no gap waist, mesh panels for tummy control, signature curved back yoke, and strategically placed pockets which give her a “booty lift.”
Built from the bottoms up, Democracy blends a universal fit for all shapes and sizes with an effortless aesthetic. Inspired by this multitasking woman with an ageless mindset, Democracy introduces emerging trends in an accessible and affordable way that meets all of her lifestyle needs through unparalleled value that fits her body and her wallet.
Democracy embraces who she is, enhances what she’s got, elevates her confidence, and evolves her personal style.