The Snyder sisters grew up in sunny Florida, where they used their cardiologist father's medical tools to teach themselves how to make jewelry while in middle school. Once the two reunited in New York after their college years, they went back to their childhood hobby and created a capsule jewelry collection for Danielle's non-profit L.W.A.L.A. (Live With A Lifelong Ambition), which fund-raised for grass-roots initiatives in Africa. Seemingly overnight, the two built their jewelry passion into a mega-successful brand. Danielle and Jodie are members of the AOL Small Business Board of Directors. The two were featured on Inc Magazine's 30 Under 30: America's Coolest Entrepreneurs List and were recently profiled by The New York Times. They've been featured on the TODAY Show as well as Fox Business. The sisters are passionate about creating a multidimensional brand that evolves to the needs of their customers; the sisters were among the first to launch fashion casing for iPhones® and iPads®, and have been at the forefront of the social media/blogger movement. Additionally, the line has an extensive celebrity following.