The CARRERA collection of sunglasses is produced and distributed by the Safilo Group who acquired the Austrian-based Carrera Optyl company in 1996. The brand is named after the trans-Latin American auto race, "La Carrera Panamericana," hence the brand's tag line,"Racing Sunglasses Since 1956." The CARRERA sunglass collection is based on the brand's original '70s and '80s popular designs. The styles come in a wide variety of retro frame color combinations including: pink/white, black/yellow, white/blue, orange/black, violet/white and green/havana. Many of the styles are also offered with gradient lens colors which take these retro looking shades even one step closer to the originals. The Carrera sunglass brand is targeted to young men and women who are not afraid to live their life to the max, in the fast lane, constantly revving the passion accelerator.
Since its launch, Carrera has taken hollywood and the music industry by storm. Celebrities such as Britney Spears, Gwen Stefani, Brad Pitt, Victoria and David Beckham, Daniel Craig, Jamie Foxx, and Adrian Grenier can all be seen sporting Carrera sunglasses. The music industry has also jumped on the bandwagon, as Carreras have recently been featured in latest music videos from Rihanna, Usher, Lady Gaga, Alicia Keyes, and Christina Aguilera, just to name a few.