The collection would come to embody the classic '70's "California Chic", and be easy, comfortable and wearable. It would exude a refined sexiness; be laid back, cool and have a sophisticated hip appeal. The line would offer beautiful pieces for almost every occasion, from an afternoon of shopping to cocktails at sunset.
These pieces are designed to be lightweight, butter soft and ideal for layering. Colors are chosen to reflect the '70's vivid surf and beach scene and the rainbow colored hues of a vibrant sunset at the beach. One of the most important aspects of the collection is that every style and every color is created to layer and mix perfectly with one another.