"Passion for sports and fashion." Bogner has been successful for more than 80 years by acting upon this maxim; it is the engine for creativity and continuity. What had started as a dedicated small production facility in one of Munich’s backyards has evolved into a prosperous international label over the course of the last decades. Ever since, the capital "B" representing the brand’s logo has been a symbol of fashionably inspired and sophisticated sporting apparel.
Today, after inheriting his father’s position, Willy Bogner Jr. and his wife Sônia lead a successful corporation with a worldwide reputation.