The Betsey Johnson® brand conquers a dualism between Rock and Roll, and Girly Girl. This is significant in its overall design philosophy; Betsey's artistic vision fuses her personas of "American Iconic Rock Star", and "Every Girl's Best Friend". The entire collection emphasizes personality, fun, free spirit, celebration, happiness, bright color, movement, and modernity. Every design depicts colors, textures, and prints that define Betsey's creative vision season after season.
Betsey Johnson apparel, outerwear, footwear, handbags, belts, fragrance, optical, jewelry and watches, umbrellas, stationary, bedding, fashion accessories and cold weather accessories, swimwear, luggage and intimate apparel are distributed in more than 2,000 department and specialty stores across the country.