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BCBG

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Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression "Bon Chic, Bon Genre"—meant to convey the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it has defined the luxury market by offering European standards of quality and luxury at contemporary price points.

BCBGMAXAZRIA swim aspires to infuse west coast attitude into unique and beautiful prints and silhouettes—to capture the best moments in fashion and make them wearable. BCBG creates with integrity and consistency, taking of-the-moment ideas and translating them into elevated, modern pieces.

BCBGMAXAZRIA swim is for forward-thinking individuals that want versatile, distinctive pieces that will give them the confidence no matter where they are.

BCBG: Selected For You

BCBG

Color Block Plunge One-Piece Swimsuit

$60.99MSRP: $136.00

BCBG

Desert Flower Flowy Midi Dress

$52.99MSRP: $132.00

BCBG

Core Solids Ring Shirr Hipster Bottoms

$25.99MSRP: $76.00

BCBG

Color Block Front Twist Tall Triangle Top

$25.99MSRP: $72.00

BCBG

Core Solids Soft Band Hipster

$16.80MSRP: $56.00

BCBG

Vintage Attitude Jumpsuit

$26.40MSRP: $88.00

BCBG

Seaside Leaves Plunge Jumpsuit Cover-Up

$65.99MSRP: $148.00

BCBG

Vintage Attitude Ring Front Bralette

$16.20MSRP: $54.00

BCBG

Dizzy Ditsy Cage Strap Bra

$15.00MSRP: $50.00

BCBG

Vintage Solids Ring Front Bralette Top

$15.99MSRP: $52.00

BCBG

Dizzy Ditsy Cage Strap Hipster

$17.99MSRP: $44.00

BCBG

Core Solids Underwire Bra Top

$32.99MSRP: $80.00

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