Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent signature style offered a startling contrast to the utilitarian looks of the day, creating a distinctive, super-feminine DNA for the house, which relied on richly embroidered fabrics, nipped-in waists and longer, often fuller skirts—and quickly transforming the Parisian house into a favorite of both European and Hollywood royalty.
Over the decades, Balmain has always proudly remained true to the trailblazing spirit of its founder. Since Pierre Balmain’s death in 1982, his house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of the house. In particular, Oscar de la Renta oversaw a decade of collections in the nineties that were inspired by the colors, fluidity and elegance of Balmain’s signature “Jolie Madame” aesthetic.