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It all began on the back of a napkin in 2003, in a small town in the middle of South Africa. Husband and wife team, Bert and Tanya Pictor, set out to not only create the world's best performance running sock, but also give back to the community with every pair sold. Their story is built on the idea of giving back and is as rich and vivid as the country in which they were born and made. Balega(r) socks are like no other - they are as unique and different in their design as they are in their soul. There is more to Balega(r) socks than the fabric and thread. They carry heart, community, and the belief that no matter where we come from or who we are we are all one. Built to perfection, Balega(r) socks are expertly crafted to provide the fit, feel, and comfort runners need - from their first mile to their last.