A love for the ocean and bohemian jet-set spirit inspired two friends Mandy Fry and Summer Rapp into launching Amuse Society beach lifestyle brand in 2014. Amuse represents the coveted laid-back style its founders embody, with a twist. Rock ’n’ roll vibes blend seamlessly with a chic beach fashion that creates a signature aesthetic that screams, “That’s so Amuse.”
Sharing their contemporary brand with top retailers in over 32 countries, Amuse Society continues to expand their collection of swim apparel, bags and accessories to express their love of comfortable and fashionable beachwear.
Channeling a “rock muse on a beach holiday”, their swimwear encourages a little adventure with a free-spirited attitude. After all, with Amuse, the journey is the destination.