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Alternative

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Soft. Simple. Sustainable.

Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.

Rooted in sustainability. Softness is our story. Alternative is who we are.

Alternative: Selected For You

Alternative

Powder Puff Dress

$13.50MSRP: $54.00

Alternative

Go-To Tee

$10.80MSRP: $24.00

Alternative

Printed Meegs Racer Tank

$9.72MSRP: $32.00

Alternative

Eco Crew

$25.00MSRP: $38.00

Alternative

S/S Crew Tee

$16.00MSRP: $28.00

Alternative

Eco Fleece The Hustle Open Bottom Sweatpants

$18.90MSRP: $54.00

Alternative

Long Sleeve Outsider Tee

$18.00MSRP: $42.00

Alternative

Baseball Tee

$13.30MSRP: $38.00

Alternative

Vintage Thermal Crew

$18.00MSRP: $48.00

Alternative

Eco Teddy Dodgeball Pants

$28.00MSRP: $64.00

Alternative

Marine Tank Top

$18.00MSRP: $34.00

Alternative

Straight Up Cotton Modal T-Shirt Dress

$24.99MSRP: $48.00