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Alternative

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Soft. Simple. Sustainable.

Since 1995, we set out to recreate the softness and simplicity of our favorite vintage tee. We put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into our values and our fabric. Our methods and materials are mindful of the impact we make on our planet, matching our customers’ shared values, consciousness and lifestyle. The people who live Alternative - from yoga instructors and musicians to entrepreneurs and engineers - love our simple, comfortable, iconic designs because they empower them to stay true to themselves.

Rooted in sustainability. Softness is our story. Alternative is who we are.

Alternative: Selected For You

Alternative

Big & Tall Eco-Fleece Dodgeball Pants

$18.70MSRP: $54.00

Alternative

Big & Tall Eco-Fleece Dodgeball Pants

$18.15MSRP: $54.00

Alternative

Eco-Teddy Full Zip Jacket

$32.25MSRP: $88.00

Alternative

Recycled Cotton Henley

$21.00MSRP: $48.00

Alternative

Big & Tall Eco-Fleece Dodgeball Pants

$18.70MSRP: $54.00

Alternative

Big & Tall Eco Crew T-Shirt

$9.90MSRP: $28.00

Alternative

Slimline Cargo Joggers

$22.75MSRP: $62.00

Alternative

Eco Cross Front Jumpsuit

$27.75MSRP: $68.00

Alternative

Thermal Long Sleeve Cropped Tee

$32.00MSRP: $54.00

Alternative

Cropped Cardi

$32.14MSRP: $58.00

Alternative

Printed Rocky Zip Hoodie

$30.53MSRP: $68.00

Alternative

Printed Meegs Racer Tank

$20.25MSRP: $32.00