Alternative Kids

Since 1995, Alternative Apparel set out to recreate the softness and simplicity of their favorite vintage tee. They put fabric first, creating timeless, authentically worn-in styles that modern creatives want to wear today and tomorrow.

By the time sustainability was a buzz word, it had already been woven into their values and their fabric. Alternative’s methods and materials are mindful of the impact they make on the planet, matching their customers’ shared values, consciousness and lifestyle. They also believe eco-conscious habits should start young, so they’ve taken their favorite styles and turned them into fun-sized basics. Soft as ever, Alternative’s simple unisex T-shirts and their iconic collection of eco-fleece pants and sweatshirts will keep kids comfortable and confident as they grow. Rooted in sustainability. Softness is their story. Alternative is who they are.

Soft. Simple. Sustainable.