AG believes in crafting beautiful clothing that reflects a modern sensibility, while maintaining a classic sophistication that transcends seasons.
AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. AG's evolution from a premium denim brand to a revolutionary contemporary brand began in 2008 when Samuel Ku, son of Yul Ku, took over as Creative Director. Since then, Samuel and the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.
From the initial stages of concept and design to cutting, sewing, laundering, finishing and shipping, AG's vertically integrated manufacturing facilities unite our design expertise with manufacturing ingenuity - truly unparalleled in the fashion industry.
AG's premiere craftsmanship is evident in their wide array of fits and washes. From the ever-loved Legging skinny to the game-changing Ex-Boyfriend, the AG fit is one of the best in the industry. Skinny, straight, flared, or shorts, there is a pair of AG's perfect for you. The AG-ed wash process, featured on a wide variety of denim fabrications, uses revolutionary technology to naturally age denim and achieve an authentic look of wear and tear. Due to the unique process, each pair is a true one-of-a-kind, making you a denim innovator wherever you go.
Revered by retailers, lauded by influencers, chosen by you, AG enjoys being a part of your personal style. Reflecting back and thinking forward, they are proud of their story and grateful for the opportunity to share it.
We're happy to share, the iconic AG brand is now available for children ages 2-16. Their premium collections continue to stay true to the chic, sophisticated, and classic style we have all come to know.