Twenty-five years ago, Tom Joule began selling clothes at outdoor events in Great Britain. He realized that his customers were a bright and colorful bunch but their clothes were quite the contrary. Tom decided to change the scene and since then, Joules has become the go-to source for quintessential British style, incorporating premium, quality clothing for girls, boys, and baby. It is a true lifestyle brand believing in experiences that warm the heart, create everlasting memories, and put smiles on all of our faces.
Joules celebrates a talented team of individuals working across everything from print to production, all singing from the same hymn sheet to make the ordinary extraordinary. There is most-definitely no lack of vivid and brilliant style in their signature design. From everyday fashion dresses, tops, and pants to trendy rain gear, your little ones will feel full of wonder in Joule's stand-out styling.