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What started off as a bet over a beer between two friends has now become an internationally recognized label and a dream come true for friends Leith Testoni and Jonathan Yeo of premium menswear label Zanerobe. When asked how Zanerobe came to be, the duo recalled seeing a guy dressed in a hideous striped shirt that prompted Jono to bet Leith, who originally had the more prominent interest in fashion, that he couldn’t design a better shirt. In Jono’s words: “It was on.”
The unique name was a joint decision between the boys; ZANE from Leith’s longing to be called that name as a kid, and ROBE from Jono’s reworking of the French word “garde robe” (an old piece of French furniture that held clothing). In just over a week a business name was registered, logo developed, and a 6-8 piece shirting collection designed and hawked to a select few boutique clothing stores in Sydney. Within two years, Zanerobe presented a full menswear collection.
Today, Zanerobe is synonymous with strength and masculinity, and the collection is known internationally for quality workmanship and clever, bold designs like the Sureshot Chino and Slingshot Jean. In recent times, the label has embarked on an alternate journey with their collection designs—paths that explore the realms and nuances of fashion through music and art—and the popularity of the brand has intensified globally.