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About Vitamix

Vitamix Vitamix is the number-one name in premium blending and the preferred brand of top chefs worldwide. From delicious smoothies and hot soups to frozen desserts and whole-grain flour, nothing delivers the fresh flavors of whole foods like a Vitamix blender. These self-cleaning machines allow you to chop, blend, cream, purée, and more—through every course of the meal—with a single appliance. With commercial quality and unsurpassed engineering, you can buy a Vitamix once and have it for life.

The original Vitamix blender got its name from the Latin word for "life," inspired by founder William Grover Barnard's belief that whole-food nutrition enhances health and well-being and his commitment to help families prepare healthy, delicious food quickly and easily. Vitamix began nearly a century ago as a pioneering business in the health food industry and introduced the first blender that could prepare soup, blend ice cream, grind grain and knead bread dough. Today, Vitamix aims to provide the world's best performing and most reliable blending equipment.

A family business, Vita-Mix places customers at the center of its operations, and works to develop high quality blenders based on customer input and advanced technology. Vitamix is committed to improving the vitality of people's lives with dedication to family values and delicious, healthy food.