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About United Colors of Benetton Kids

United Colors of Benetton Kids Today, Benetton Group is one of the best known fashion brands in the world. The brand is present in 120 countries with a network of 6,400 stores. Under the guidance of Alessandro Benetton, Chairman of Benetton Group since April 2012, it is more than ever a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

Since its creation in 1965, the history of Benetton is built on innovation—seen in its bright colors, the modernization of the retail outlet, unique production and sales networks, and universal communications that have always been social talking points and aroused cultural debate.

Benetton Group has an identity comprised of color, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of United Colors of Benetton.