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About theBalm

theBalm Marissa Shimpan founded theBalmĀ® Cosmetics in 2004, but she really began a few years earlier when she bought 11 books on "how to make makeup," and began mixing up concoctions in her kitchen. "I went crazy. I had a web site designed, got incorporated, worked out a budget, and hired a chemist." With her great ingredients, gorgeous colors and fabulous scents, Marissa is certainly making makeup history.

TheBalm boasts a full line of amazing color cosmetics along with a complete set of skincare and nail polishes. The brand is known for its high quality, multipurpose products that are branded with super clever, woman-empowering slogans in retro-inspired packaging. And not only are all the products made with care, but they're a blast to use, letting you mix and match to your heart's desire!

From the kitchen to shelves across the nation, theBalm is a cosmetic brand with personality and heart, letting your true beauty shine for all to see!