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About Tarina Tarantino
Tarina Tarantino jewelry designs are made for the girl who relishes her bold sense of style and imagination, the girl who isn't afraid to stand out and step outside of her fashion comfort zone. Tarina Tarantino's world-famous jewelry pieces are bursting with color, fantasy and originality. It's easy to see why Tarina's marvelous jewelry collections have developed quite the cult following, from collectors to fashion-savvy girls alike. Girls of all ages are mesmerized and smitten by Tarina Tarantino's fairy tale-like jewelry creations.
From big and chunky necklaces, to cocktail rings that pack a punch, Tarina Tarantino jewelry pieces are all about color, whimsy, and most importantly--sparkle! Tarina understands the girly-girl and her love of all things that glisten and shine, and her jewelry definitely speaks to that fascination.
Tarina Tarantino jewelry was founded in 1995 by Tarina Tarantino and Alfonso Campos. The 1990s were the height of minimalism in the fashion world. Accessories were almost non-existent in the pages of fashion magazines and stores. Tarina Tarantino's colorful and inventive designs were a breath of fresh air for customers that were tired of blending into the fashion landscape. Girls looking for ways to personalize their own style finally had a choice. Tarina Tarantino wanted to bring jewelry and hair accessories that stood out for your garden variety accessories. Tarina's pieces are made with the highest quality materials, particularly her heavy use of Lucite(r). Each show-stopping creation is infused with color, sparkle, and unique design that broke the mold in the jewelry marketplace. Tarina Tarantino believes that there should not be any rules when it comes to creating your own personal style.
The Tarina Tarantino story began with beads, crystals, sandpaper, inspiration and tons of determination from a one bedroom apartment in West Hollywood. In the beginning, Tarina Tarantino Jewelry did everything themselves; design, sales, production, shipping and PR. Eventually they hired some help and the business continued to grow. They eventually found a charming studio space in West Hollywood and made it official. The new Tarina Tarantino studio was soon frequented by celebrities, stylists and fashion editors wanting to get their sparkly fix. Tarina would often be asked to create last minute jewelry and hair ornament pieces for stars to wear to their latest red carpet event.
Soon, Tarina Tarantino designs were appearing in every major fashion magazine and many TV shows. For the next couple of years, Tarina Tarantino continued to set trends with new and innovative jewelry and accessory designs. In 2002, legendary fashion icon Elio Fiorucci invited Tarina to open a store inside his Italian mega-store in the center of Milan. The TARINA TARANTINO brand quickly became the "must have" with the fashion elites. After one year, the Tarina Tarantino Milan store opened a bigger location in Via Passarella. The new store was an instant success.
With the expansion of the Tarina Tarantino brand, they found a need for more production and design space and moved the entire operation to a spacious loft in downtown LA. Simultaneously, Tarina Tarantino opened their first corporate showroom in the heart of the fashion district. The Tarina Tarantino boutique in Milan was attracting buyers from all over Europe. The next logical move was to open a European division and corporate showroom in Milan, Italy.
Today, Tarina Tarantino jewelry and accessories are synonymous with fun, individual pieces that cater to the girl who loves adding sparkle to her everyday look. From her whimsical and iconic Tarina Tarantino Pink Head Collection featuring the beloved Hello Kitty, to her psychedlic-infused Acid Alice collection, Tarina Tarantino jewelry and hair accessories continue to delight and capture the hearts of devoted fans the world over.