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About Sugoi

Sugoi The word Sugoi™ is a Japanese term for “Incredible” and for 20 years, the people of Sugoi™ have been working diligently from their Vancouver, B.C. Canada headquarters to make sure that their products, people, and organization live up to its name.

Over the years, Sugoi™ has sponsored Ironman Winners, World Champions, and Olympians, but its continued success is built on recognizing and serving the needs of the committed everyday athlete. By combining cutting-edge design and detailing with unique color and style, Sugoi™ has developed into a recognized leader in the performance sportswear market. Sugoi® was recently named the Canadian Specialty Apparel Vendor of the Year by the Canadian Association of Specialty Running Stores, signifying its place in the highly competitive athletic running performance apparel industry.

From its humble basement beginnings, Sugoi™ products are now used worldwide by runners, cyclists, triathletes and fitness enthusiasts who demand the best athletic apparel available. So, whether you're in the market for men's and women's running jackets, pants/tights, to running tops and shorts - Sugoi™ wants to be there every step of the way.