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About Roxy Kids

Roxy Kids Roxy™, founded in 1991, is the junior girl’s line of Quiksilver™. Roxy is dedicated to active living and the action sports lifestyle. Since surfing is a heavily dominated by males, Roxy sought after those girls who were rippin’ and shreddin’ out there in the water with the boys. The girls were asking and Roxy answered.

Creating footwear, sandals, apparel, outerwear, boardshorts, bathing suits, backpacks, watches, bags, handbags, eyewear, and multiple accessories including hats and jewelry for juniors and kids, Roxy has made strides for almost two decades. Sponsoring professional athletes ranging from surfing to snowboard, the Roxy girl has an outgoing look and life and is ready to take on anything.

The Roxy girl demands a girly fit with functionality without sacrificing cute and fashionable styles. Staying close to its roots within surf lifestyle and beach culture, Roxy has more than proved itself to be a dominating powerhouse next to the men’s line, Quiksilver. Roxy prides itself on their connection to the junior consumer; progressive yet embracing all elements of life including vintage inspired, fashion forward clothes, footwear, sandals, beach wear, boardshorts, bathing suits, beach accessories, bags, and handbags.