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About New Balance

New Balance New Balance® is a global leader in athletic footwear and apparel. Headquartered in Boston, Massachusetts since 1906, New Balance continues to be driven by the relentless desire to improve. All in service to athletes –from professionals to amateurs –to help improve their personal best. New Balance believes that a better fit means better performance, which is why they are committed to offering a wide range of sizes and widths –from running to training to lifestyle. Designed with forward-thinking technology that your movement demands and a modern look you want, you'll find a New Balance product that helps you be better tomorrow. Because New Balance is always evolving. Always pushing. Always improving. Always in Beta.