Shop Maidenform by Category


Notify me about new styles respects your privacy. We don't rent or sell your personal information to anyone.

About Maidenform


Since 1922, Maidenform® has been all about redefining women’s fashion. Founded by Enid Bisset, William and Ida Rosenthal, Maidenform hit the fashion scene with a two-cup bra built into dresses. Since then, the company has reinvented itself throughout the decades, finding fans in popular celebrities and throughout the fashion industry. With their new lines of bras and shapewear, the company is bringing the sexiness back into women’s underwear without sacrificing on quality or comfort.

Maidenform is all about mixing classic with contemporary technology. Their One Fabulous Fit® bra remains one of the most popular styles in the United States. With the introduction of the extreme push-up bra, Maidenform is bringing shapeliness to women’s undergarments creating the appearance of a two-cup increase without restricting the chest. Along with their popular panties and shapewear that adds volume to the figure, the company’s collection of chic items is one that’s become a staple of underwear aisles everywhere.

The classics never go out of style and that’s why Maidenform has remained one of the best bra companies throughout the years. It’s time to reintroduce yourself and get the support you desire with a Maidenform bra.